What strategy decisions are needed in the personal selling area? Why should the marketing manager make these

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What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategy decisions?

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 06:25 AM

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What strategy decisions are needed in the personal selling area? Why should the marketing manager make these

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The reason they should be made by the marketing manager is that personal selling is only a part of P...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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