Which research methodologies would be most effective? Judgmental assessment: personal experience or outside experts. Interviews

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Which research methodologies would be most effective?

• Judgmental assessment: personal experience or outside experts.

• Interviews with key people. Which people?

• Focus groups with representative publics. Which publics?

• Survey of representative publics. Which publics? Control group?

• Content analysis of representative artifacts. Which artifacts?

• Readership study.

• Media tracking.

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Strategic Planning For Public Relations

ISBN: 9781138282063

5th Edition

Authors: Ronald D. Smith

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Question Posted: Sep 24, 2024 08:02 AM

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Which research methodologies would be most effective? Judgmental assessment: personal experience or outside experts. Interviews

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Strategic Planning For Public Relations

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