Describe how firms determine whether a segment is attractive and therefore worth pursuing.

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Marketing

ISBN: 9781264155811

8th Edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Aug 29, 2023 10:40 AM

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Describe how firms determine whether a segment is attractive and therefore worth pursuing.

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Positioning is the P in the STP segmentation targeting and positioning process It refers to how cust...View the full answer

Marketing

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