Divide into six teams. Each team will be responsible for one of the following industries: entertainment; pharmaceuticals;

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Divide into six teams. Each team will be responsible for one of the following industries: entertainment; pharmaceuticals; computers and software; financial, legal, or accounting services; agriculture; and textiles and apparel. Interview one or more executives in each of these industries to determine how the Uruguay Round and NAFTA have affected and will affect their organizations. If a local firm cannot be contacted in your industry, use the library and the Internet to prepare your report?

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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