Explain how GDP, the categories of economic development, and the business cycle influence marketers decisions in entering

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Explain how GDP, the categories of economic development, and the business cycle influence marketers’ decisions in entering global markets. What are the BRICS countries? What is the Group of Seven (G7)?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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