General Motors recently began installing the “OnStar” system in many of its vehicles. OnStar is a location system, information system, and communication system available to those drivers who wish to subscribe to the service. Go to the OnStar Web site, www.onstar.com, and read over some of the services that are offered to consumers. Based on your discovery, write a short report describing the various ways that OnStar can be used as a CRM tool, specifically in the context of creating interactions, gathering customer data, and customizing service offerings to customers?