Give an example of how the competitive environment influences prices. What about government regulation and consumer trends?

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Give an example of how the competitive environment influences prices. What about government regulation and consumer trends? What are some ways the global environment can influence a firm’s pricing strategies?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 26, 2018 09:06 AM

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Give an example of how the competitive environment influences prices. What about government regulation and consumer trends?

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Marketers try to anticipate how the competition will respond to their pricing actions They know that consumers expectations of what constitutes a fair ...View the full answer

Marketing Real People, Real Choices

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