How are Coke and Pepsi using their Web sites, www.coke.com and www.pepsi.com to promote their newest product

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How are Coke and Pepsi using their Web sites, www.coke.com and www.pepsi.com to promote their newest product offerings? Do you see hints of any future strategies the companies might implement? Where?

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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