The brands a consumer considers buying out of the set of brands in a product class of

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The brands a consumer considers buying out of the set of brands in a product class of which the consumer is aware are collectively called the_______________.

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jan 16, 2024 04:00 AM

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The brands a consumer considers buying out of the set of brands in a product class of

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Marketing

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