The Johnson Company manufactures buttons and pins with slogans and designs. These pins are inexpensive to produce
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The Johnson Company manufactures buttons and pins with slogans and designs. These pins are inexpensive to produce and are sold in retail outlets such as discount stores, hobby shops, and bookstores. Little equipment is needed for a new competitor to enter the market. What strategies should Johnson consider to create effective barriers to entry?
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Creating effective barriers to entry is key to protecting a business from potential new entrants and achieving a sustainable competitive advantage In ...View the full answer
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