Use www.radioguide.com to find a listing of radio Web sites in your area. View several of the

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Use www.radioguide.com to find a listing of radio Web sites in your area. View several of the stations’ sites and compare the promotions featured. What conclusions can you draw about the target market of each station based on the types of promotions they are currently running? Would any of the promotions entice you to tune to a station that you normally don’t listen to?

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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