What are the arguments for standardization of marketing strategies in the global marketplace? What are the arguments

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What are the arguments for standardization of marketing strategies in the global marketplace? What are the arguments for localization? What are some ways a firm can standardize or localize its marketing mix?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 20, 2018 10:06 AM

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What are the arguments for standardization of marketing strategies in the global marketplace? What are the arguments

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Advocates of standardization argue that the world has become so sm...View the full answer

Marketing Real People, Real Choices

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