What is a brand extension? What is sub-branding?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 26, 2018 09:15 AM

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What is a brand extension? What is sub-branding?

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Marketing Real People, Real Choices

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