You have been asked to give a presentation on the product life cycle to a small group
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You have been asked to give a presentation on the product life cycle to a small group of students who are interning at your firm this summer. Describe each of the stages of the product life cycle—introduction, growth, maturity, and decline—and give examples of products in the various stages. Include examples of products that are in transition stages as well as examples of some product failures and some products that have been discontinued.
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The product life cycle explains how products go through four stages fr...View the full answer
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Related Book For 
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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