What is a strategic business unit (SBU)? How does strategic planning differ at the corporate and the

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What is a strategic business unit (SBU)? How does strategic planning differ at the corporate and the SBU levels?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

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Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 20, 2018 11:00 AM

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What is a strategic business unit (SBU)? How does strategic planning differ at the corporate and the

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Marketing Real People, Real Choices

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