Why are channels for business products typically shorter than channels for consumer products?

Question:

Why are channels for business products typically shorter than channels for consumer products?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

Question Posted: