You work as a marketer for a large chain of upscale boutique-like stores that sells all-natural and other fresh beauty products. Your research tells you that the market won’t tolerate a price increase, so to save money during tough times you have decided to use cheaper ingredients from new suppliers. What, if anything, do you tell your customers? What are some of the possible ramifications of this decision for your business, your customers, and your suppliers? What will you do when the market rebounds?