Are you typically an opinion leader or an opinion follower? Are there specific topics on which you
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Are you typically an opinion leader or an opinion follower? Are there specific topics on which you are one or the other? Identify an issue (movies, music, sports, fashion, domestic politics) on which you can identify another whose opinion you usually seek. How well does that person fit the description of opinion leaders embodied in two-step flow?
Has membership in a social networking site such as Facebook or Twitter altered your role as an opinion leader or follower or that of any of your friends? How?
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Mass Communication Theory Foundations Ferment And Future
ISBN: 9780495898870
6th Edition
Authors: Stanley J. Baran, Dennis K. Davis
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