Choose a media consumption choice that you may often have to make, such as selecting a movie streamed to your home TV versus one at the multiplex, choosing an episode of your favorite situation comedy downloaded to your cell phone versus one on your big-screen television set, or scanning online headlines versus spending thirty minutes with the newspaper. Subject that decision to Schramm’s fraction of selection.

Which “wins”? Which elements in the numerator and denominator might you change to produce a different outcome?

What does this tell you about your media uses and gratifications?