12-23. Concept Integration. How might the key economic indicators discussed in Chapter 2 , including consumer price

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12-23. Concept Integration. How might the key economic indicators discussed in Chapter 2 , including consumer price index, inflation, and unemployment, affect a company’s marketing decisions?

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Business In Action

ISBN: 9780135175477

9th Edition

Authors: Courtland L. Bovee, John V. Thill

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