14-15. What are the potential disadvantages of using celebrity appeals in advertising? ...

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14-15. What are the potential disadvantages of using celebrity appeals in advertising?

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Business In Action

ISBN: 9780135175477

9th Edition

Authors: Courtland L. Bovee, John V. Thill

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Question Posted: Sep 19, 2024 09:00 AM

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14-15. What are the potential disadvantages of using celebrity appeals in advertising?
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