14-3. Assume Harper wants to engage in a cooperative advertising campaign with another luxury brand, outside the

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14-3. Assume Harper wants to engage in a cooperative advertising campaign with another luxury brand, outside the skin care market. Identify a brand that would make a good complementary fit and explain your choice.

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Business In Action

ISBN: 9780135175477

9th Edition

Authors: Courtland L. Bovee, John V. Thill

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