4-1. Not all consumers care about the social and environmental goals that Unilever embraces; is it a

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4-1. Not all consumers care about the social and environmental goals that Unilever embraces; is it a mistake for the company to align itself so visibly with these goals?

Why or why not?

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Business In Action

ISBN: 9780135175477

9th Edition

Authors: Courtland L. Bovee, John V. Thill

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