5. Availability heuristic. There are roughly three times as many English words with r or k as...
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5. Availability heuristic. There are roughly three times as many English words with r or k as the third letter than there are words that begin with r or k. However, it’s easier to think of words in the first group than words in the second group. The availability heuristic leads us to believe that what is easy to recall is also more probable, when in this case the opposite is true.
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