4. David watches a television infomercial about a new product guaranteed to promote weight loss. The audience

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4. David watches a television infomercial about a new product guaranteed to promote weight loss. The audience members are smiling, laughing, and enthusiastic in their praise for the product. Later, David decides that he will buy the product, even though he initially viewed it with skepticism. David’s buying decision is probably motivated by v e conditioning that occurred during exposure to the infomercial.

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Introduction To Learning And Behavior

ISBN: 401865

4th Edition

Authors: Russell A. Powell, P. Lynne Honey, Diane G. Symbaluk

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