=+1. You walk into your local grocery store and see two packages of ground beef that are

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=+1. You walk into your local grocery store and see two packages of ground beef that are identical aside from their labeling. One is labeled “80% lean,” and the other is labeled “20% fat.” Which package are you more likely to buy, and what behavioral economic concept does this example illustrate?

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Microeconomics

ISBN: 9780134184241

9th Edition

Authors: Robert Pindyck, Daniel Rubinfeld

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