1.17. Consider a firm with monopoly power that faces the demand curve P = 100 3Q...

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1.17. Consider a firm with monopoly power that faces the demand curve P = 100 − 3Q + 4A1/2 and has the total cost function C = 4Q2 + 10Q + A where A is the level of advertising expenditures, and P and Q are price and output.

a. Find the values of A, Q, and P that maximize the firm’s profit.

b. Calculate the Lerner index, L = (P − MC)/P, for this firm at its profit-maximizing levels of A, Q, and P.

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Microeconomics

ISBN: 9780132080231

7th Edition

Authors: Robert S. Pindyck, Daniel L. Rubinfeld

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