6. Clark Marketing Services has found, through market tests, that the demand for Sonyas Peanuts has a

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6. Clark Marketing Services has found, through market tests, that the demand for Sonya’s Peanuts has a price elasticity of demand of 0.5 and an income elasticity of 1.8. You, an economist employed by Sonya’s Peanuts, have been asked by the executives of the company to explain what this means for its pricing policy and oice of sales outlets. Company executives have been thinking of lowering the firm’s prices and concentrating on selling to discount stores. What do you advise? Explain in a paragraph.

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Microeconomics In Context

ISBN: 9781138314566

4th Edition

Authors: Neva Goodwin , Jonathan M. Harris, Julie A. Nelson , Pratistha Joshi Rajkarnikar , Brian Roach , Mariano Torras

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