9.27. It is 2017, and you work for a prestigious management consultant firm whose client is a large agribusiness company that is considering acquiring an ownership stake in several U.S. yellow perch farming operations.

(The yellow perch is a fresh fish found in the United States and raised commercially for sale as food.) As a member of the consulting team working on this project, you have been assigned the task of understanding why the U.S. farm-raised perch industry has evolved as it has over the last six years.