In August 2011, the United Kingdom's big supermarkets and certain dairy processors were found to have colluded to increase the prices consumers paid for milk, butter, and cheese in 2002 and 2003. Suppose that the retail price supermarkets charge for these products is \(25 \%\) higher than the price they pay the dairy processors. If the dairy processors were to form a cartel, compare the market price where they sell directly to consumers to the market price where consumers buy through supermarkets. For this purpose, assume the marginal cost of producing a dairy product is constant.