In the early 1990s, the Chrysler Corporation released the best-selling SUV, the Jeep Grand Cherokee. At the

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In the early 1990s, the Chrysler Corporation released the best-selling SUV, the Jeep Grand Cherokee. At the time of release, the Grand Cherokee came in three different models, each model offering unique features. Today, the Grand Cherokee is sold in ten unique models. Why do firms provide unique models and how does increasing the number of models affect producer surplus?

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Microeconomics

ISBN: 9781319245283

6th Edition

Authors: Paul Krugman Robin Wells

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