Suppose you are an economist for Mattel, manufacturer of the Barbie doll, which was making an unsolicited

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Suppose you are an economist for Mattel, manufacturer of the Barbie doll, which was making an unsolicited bid to take over Hasbro, manufacturer of the G.I. Joe doll.

a. Would you argue that the relevant market is dolls, preschool toys, or all toys including video games? Why?

b. Would your answer change if you were working for Hasbro?

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Microeconomics

ISBN: 9781260507140

11th Edition

Authors: David Colander

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