The demand a monopoly faces is p = 100 - Q + A0.5, where Q is its quantity, p is its price, and A is its level of advertising. Its marginal cost of production is 10, and its cost of a unit of advertising is 1. What is the firm’s profit equation? Solve for the firm’s profitmaximizing price, quantity, and level of advertising.

(Hint: See Solved Problem 12.4.) M