=+c. Suppose that the wage w at Wheaties is $50 per hour and the wage wr at

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=+c. Suppose that the wage w at Wheaties is $50 per hour and the wage wr at Greeties (or any other potential employer other than Wheaties) is $25 per hour. What is the lowest possible value for E—the weekly endorsement money from Greeties—that might get you to accept the endorsement deal?

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