1. Anglo-Saxon cultural influences and the English language are very strong in a worldwide context and growing...
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1. Anglo-Saxon cultural influences and the English language are very strong in a worldwide context and growing stronger all the time in the world. English is not only used in the UK and the US, but is also the official language in Canada, Australia, New Zealand, India, Pakistan and South Africa. How might the fact that English is the dominant language in international businesses affect a Swedish firm when exporting to:
(a) Asia,
(b) France,
(c) the UK?
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Related Book For
Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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