1. Coca-Cola recently introduced Coca-Cola Orange No Sugar as a limited- edition flavor. Why would Coca-Cola market...

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1. Coca-Cola recently introduced Coca-Cola Orange No Sugar as a limited-

edition flavor. Why would Coca-Cola market this product using the Coca-

Cola brand name instead of creating a new brand?

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Principles Of Marketing, An Asian Perspective

ISBN: 9781614336488

5th Edition

Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong

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Question Posted: Oct 16, 2024 04:02 AM

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1. Coca-Cola recently introduced Coca-Cola Orange No Sugar as a limited- edition flavor. Why would Coca-Cola market...

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Principles Of Marketing, An Asian Perspective

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