1. Consider the following example. The great Disney animation revival, which began with The Little Mermaid in 1989, reached a peak with the 1994 blockbuster Lion King, which took §7(0 million at the box office worldwide. Since then, each new release has done less well. Analysts say a backlash is developing against Disney's hard sell. Parents are put off by the marketing blitz and the cost ol" the extras -

the T-shirt, the video, the toys, all the rest of it - that follow each new release. 'When you come out to the cinema foyer you arc barraged with Disney products,'

parents complain. Disney's expensive marketing campaigns leave parents feeling crammed ami committed to spending on a host of knick-knacks that their children demand after seeing the movie. Is it right or wrong for the company to use merchandising to market its films? Why? Why not?