1. How do consumers respond to various marketing efforts the company might use? Think about one very...

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1. How do consumers respond to various marketing efforts the company might use?

Think about one very emotional product and one very functional. List the buyer characteristics that affect buyer behaviour and discuss which one(s) influence you most when making a new car purchase decision.

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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Question Posted: Oct 16, 2024 04:00 AM

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1. How do consumers respond to various marketing efforts the company might use? Think about one very...

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Principles Of Marketing

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