1. Is advertising of hazardous products ethical? Tobacco firms claim that they advertise not to expand demiind...
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1. Is advertising of hazardous products ethical? Tobacco firms claim that they advertise not to expand demiind for cigarettes, but merely to maintain their market share against competitors' brands. Is this a bogus or friendly argument?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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