1. Is advertising of hazardous products ethical? Tobacco firms claim that they advertise not to expand demiind...

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1. Is advertising of hazardous products ethical? Tobacco firms claim that they advertise not to expand demiind for cigarettes, but merely to maintain their market share against competitors' brands. Is this a bogus or friendly argument?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 05:00 AM

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1. Is advertising of hazardous products ethical? Tobacco firms claim that they advertise not to expand demiind...

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Principles Of Marketing

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