1. Products. Has the company developed sound product-line objectives? Should some products be phased out? Should some...
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1. Products. Has the company developed sound product-line objectives? Should some products be phased out? Should some new products he added? Would some products benefit from quality, style or feature changes?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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