1. Products. Has the company developed sound product-line objectives? Should some products be phased out? Should some...

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1. Products. Has the company developed sound product-line objectives? Should some products be phased out? Should some new products he added? Would some products benefit from quality, style or feature changes?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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