1. Refer to Increase Distribution Coverage in Appendix v2: Marketing by the Numbers to answer the following...

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1. Refer to Increase Distribution Coverage in Appendix v2: Marketing by the Numbers to answer the following question. Assume that adding this mobile service will increase fixed costs by $32,500 and that a contribution margin of 65 percent is desired. Determine the increase in sales necessary to break even on adding the service.

(AACSB: Communication; Analytical Thinking)

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Principles Of Marketing, An Asian Perspective

ISBN: 9781614336488

5th Edition

Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong

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