1. The job of a salesperson can he exceedingly rough - it is challenging and varied, and...

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1. The job of a salesperson can he exceedingly rough - it is challenging and varied, and the sales rep is under constant pressure Lo close and maintain sales.

Describe the tasks performed by salespeople. Given the diversity of tasks and activities that management expect of salespeople, are there ways of ensuring that the sales force's time is spent more productively?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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