10-11 Is it ethical for game producers to use game playing data to encourage consumers to spend...
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10-11 Is it ethical for game producers to use game playing data to encourage consumers to spend more? Explain why or why not. (AACSB: Communication; Ethical reasoning)
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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