10-5 What other issues beyond the market and the economy must marketers consider when setting prices? (AACSB:...

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10-5 What other issues beyond the market and the economy must marketers consider when setting prices? (AACSB:

Communication)


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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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