11-12 What factors account for the variation in airfares? Should airlines be permitted to get as much
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11-12 What factors account for the variation in airfares?
Should airlines be permitted to get as much as they can for a seat? (AACSB: Communication; Reflective thinking)
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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