12-8 The term last mile is often used in the telecommunications industry. Research what is going on...
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12-8 The term last mile is often used in the telecommunications industry. Research what is going on in this industry and how the last mile has evolved in recent years, then predict where it is heading in the future. What companies are major players in the last mile and how does the concept of net neutrality fit in? (AACSB: Communication;
Reflective thinking)
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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