14-2 Why is there a need for integrated marketing communications and how do marketers go about implementing

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14-2 Why is there a need for integrated marketing communications and how do marketers go about implementing it? (AACSB: Communication; Reflective thinking)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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Question Posted: Oct 16, 2024 02:01 AM

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14-2 Why is there a need for integrated marketing communications and how do marketers go about implementing it? (AACSB: Communication; Reflective thinking)
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14-2 Why is there a need for integrated marketing communications and how do marketers go about implementing

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Marketing 4.0

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