14-5 In a small group, select a company and research its marketing communications activities for the past
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14-5 In a small group, select a company and research its marketing communications activities for the past several years.
Has the company changed its advertising campaign in that time? Has the type of appeal remained the same or has it changed? Create a presentation of your findings. (AACSB:
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Related Book For 
Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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