2. Compare and contrast customer needs, wants and demands. Describe the need versus the want for the
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2. Compare and contrast customer needs, wants and demands. Describe the need versus the want for the following products: IKEA furniture, Nike shoes and iPad.
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Related Book For
Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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