2. Compare and contrast customer needs, wants and demands. Describe the need versus the want for the

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2. Compare and contrast customer needs, wants and demands. Describe the need versus the want for the following products: IKEA furniture, Nike shoes and iPad.

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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