2. Imagine that you are leading Toshibas environmental sustainability efforts. How would you gauge the effectiveness of
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2. Imagine that you are leading Toshiba’s environmental sustainability efforts. How would you gauge the effectiveness of these programs? How would you communicate your efforts to loyal consumers of your brand
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Principles Of Marketing, An Asian Perspective
ISBN: 9781614336488
5th Edition
Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong
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